Do you want to know how your website’s Digital marketing PPC SEO campaigns can work together to bring in more traffic, improve leads, and increase revenue? Is there a link between PPC and SEO, or do they have nothing to do with each other? By the end of this post, we hope you’ll better understand how these Digital marketing PPC SEO marketing approaches may be used to improve your website and provide better results.
Digital marketing PPC SEO
We’ve looked at what you may anticipate from each of these acquisition tactics in this post.
We’ve also included:
- Some advantages and disadvantages of SEO and PPC methods and descriptive data
- Real-world examples of Digital marketing PPC SEO help you determine if SEO or PPC is right for your company.
What is Search Engine Optimization (SEO)?
Here’s a quick primer on search engine optimization or SEO if you’re not already familiar.
SEO is the practice of optimizing a website to rank higher in searches for specific keywords or phrases.
What exactly is PPC?
PPC, or pay-per-click advertising, refers to:
Advertisements at the top and sides of Google, Bing, and Yahoo! searches (together with other search engines or social media networks.)
It’s termed “pay-per-click” because the corporations who place them only pay when the advertisements are clicked; otherwise, they don’t.
Which is better digital marketing PPC SEO: SEO or PPC?
When choosing between SEO and PPC, it’s like deciding whether to eat with a fork or a spoon – it depends.
Are you going to serve pasta? Sure, I’d like a fork. Soup? I prefer to eat with a spoon.
Similarly, there are situations when SEO performs better than PPC and vice versa.
Let’s look at a few of these scenarios of Digital marketing PPC SEO.
If you’re looking for a way to get more traffic to your website (USE SEO):
- You have a limited marketing budget.
- You’d want to boost your brand’s authority.
- And you want to get the most out of your money in the long run (ROI).
- You want to generate content that appeals to your audience throughout the sales funnel.
If you’re looking for a quick fix, PPC is the way to go:
If you use PPC, you’ll get better results if you:
- You’re looking for speedy results.
- Your product is unique or one-of-a-kind.
- You’re advertising a limited-time promotion, such as a Christmas sale.
- You want to direct visitors to a sales or landing page.
Statistics on SEO vs. PPC
- Over 92.47 percent of worldwide online traffic is attributed to Google.
- Only 0.21 percent of online material receives more than 1000 monthly visitors from Google, accounting for 90.63 percent of all traffic.
- In 2020, 35.18 percent of browser-based Google searched resulted in a click on an organic link.
- The Google Display Network covers 90% of the world’s Internet users.
- In 2021, search advertising spending was $144.8 billion, up from $58 billion in 2020.
And finally, our advice to you regarding Digital Marketing PPC SEO, Whether you choose to go with SEO or PPC ultimately relies on your business circumstance.