AdSense revenue per 1000 views represents the estimated earnings for every thousand impressions you receive. It does not mean your actual earnings. Instead, it is calculated by dividing your estimated earnings by the number of page views and appearances, then multiplying the result by 1000.
AdSense revenue per 1000 views is a number used in advertising programs. It can be helpful when comparing revenue across different channels.
What is AdSense revenue per 1000 views
What is AdSense revenue
It is a metric that measures the total revenue generated by a site per thousand page views. Publishers always use this metric to calculate how much revenue your website can generate.
Knowing how much AdSense revenue per 1000 views helps improve your website and optimize pages and other site features.
How to calculate AdSense revenue per 1000 views
To calculate your page earnings per thousand views (RPM), you need to know two factors: your estimated payments and the number of page impressions you received.
Divide the views by the number of page views, then multiply by 1000.
What is a good RPM
One of the tops repeatedly questions on digital publishing forums is “What is a good RPM for my site?”.
It will depend on factors such as your niche, the quality of your content, and where your audience is. Also located, if you have seasonal peak requirements.
What metrics can affect AdSense revenue per 1000 views of a page
Besides these factors, two metrics can directly influence the RPM of a page
Click-through rate (CTR)
This rate measures the whole number of clicks on a particular ad per thousand ad impressions. The higher gets the click-through rate, the higher the revenue for your page.
Why? First, you will get direct revenue from clicks. Also, having a higher CTR means that your site is a more valuable digital property.
That means that you can get a higher price per click.
This measures how much an advertiser will pay for each click on an ad placed on your website.
When these two factors increase, your page becomes more valuable, and thus the RPM of your page increases as well.
Why should publishers track page RPMs
Page RPM is a key performance factor that allows you to estimate how much you earn per thousand page views.
AdSense revenue per 1000 views helps you discover low-income pages & improve performance.
So Since RPM is very variable, one day may be high, and the next one may come. This is why it is very essential to measure regularly and improve your strategies.
Marketing and performance metrics tell you the number of visitors and impressions, but how does this translate into money? Knowing how much AdSense revenue per 1000 views is generated is critical to a publisher. The truth is, you’re probably looking at the wrong scale.